Get Out of the Weeds. Back INTO GROWTH.

Fractional Operations services for retail & ecommerce founders who are stuck in reactive mode

Let's Connect

I believe you can scale without the grind, and that building a business should support your life, not consume it.

I’m Joan

I help retail and ecommerce brands ($1-7M) get out of the weeds and into their next growth phase. As the former COO of a 7-figure omnichannel jewelry brand, I've built every system from the ground up—turning scrappy startups into scalable, national operations.

What I Help You Achieve

  • Get out of reactive mode → proactive leadership with systems that run without you

  • Stop being the bottleneck → clear processes so your team can execute independently

  • Turn data chaos into clarity → dashboards that tell you what's actually working

  • Reclaim 10-15 hours per week → focus on what only you can do

Get to know me

Why should you trust me?

What I've Built

Over 7 years of growing a 7-figure omnichannel jewelry brand:

  • Scaled operations from startup to multi-channel national brand, sustaining 11% profit margins through 260% revenue growth

  • Built custom Airtable infrastructure connecting inventory, orders, and customer data across 4 sales channels, cutting manual work by 90%

  • Opened 2 flagship retail locations in under 4 months each, driving 400% brick-and-mortar revenue growth

  • Optimized email systems that increased revenue by 177% and automated flows by 600%

  • Developed budgeting tools, financial SOPs, and department-level P&L ownership—resulting in 20% YoY revenue growth and 90% forecast accuracy.

I've sat in every seat—from studio assistant to COO. I know what breaks when you scale. And I know how to build systems that free you from holding it all together. I’m also fun.

Let’s work together.

Ready to reclaim your time?

Let's connect